Social media users today are interested in content that makes use of augmented reality through filters or funny masks. With the success of Snapchat, the biggest social media platforms soon followed suit. Don’t be afraid to have fun and try new things! Why should you use ephemeral content? Create ‘behind the scenes’ content that will help build trust by giving them a closer look into your business. Keeping this in mind, we recommend that you stay personal and informal with your marketing content. Create a story using style and language that will resonate with your audience and keep them hooked.Īuthenticity is an important factor for social media users when it comes to deciding what brands they want to engage with and follow. If you plan it out, you don’t have to keep guessing what happens next. Storytelling is the main aspect that needs to be considered when marketing in general. How can you optimize ephemeral content for success? Stories are also shareable and this will boost your visibility as it just takes a simple tap for users to send your story to their friends!īesides just regular social media stories, ephemeral ads also help to increase your reach! With paid content, your stories will appear in a separate feed on different platforms and it’s a great way to algorithms. This builds a sense of excitement and eventually builds a loyal fanbase. Ephemeral content paints brands in a more human light, making them seem more relatable.
Social media users in 2020 love to engage with content that’s raw and authentic. Running polls and asking viewers for their opinions will encourage user engagement while tagging other social media will allow you to gain more attention. Social media stories can encourage users to create their own content with elements such as branded filters and geo-filters as a way of interacting with your brand. Similar to FOMO, the fear of missing out, users may feel the need to engage with social media stories so that they don’t miss out on any campaigns that you may be running.Įphemeral content also allows users to engage with brands on personal levels when you compare it to other forms of advertising. How can you optimize ephemeral content for success?īecause these “stories” tend to last for a day, there’s a sense of urgency elicited from social media users.
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